Cancer kills more than 2,500 children in our country every year. Though these numbers are significant, the potential market is too small to attract the attention of private industry. This makes the role of the taxpayer-funded National Cancer Institute (NCI) especially critical yet approximately 4% percent of its annual budget is dedicated to childhood cancer.
The goal of The Truth 365 is to educate and mobilize millions of people through Facebook, YouTube, Twitter and other social networking sites. The full-length documentary and shorter films inform the public that there is a critical need for funding for pediatric cancer research and that they, the NCI and our elected leaders are in a position to help. Through the film, we introduce the public to the world of childhood cancer and invite them to be a voice for all children fighting cancer. We accomplish this by showing very personal, compelling and inspiring stories of children fighting cancer. This touches our viewers on an emotional level and motivates them to take action on behalf of children with cancer. This show of support has sent a strong message to Congress, the White House and the NCI.